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Upgrade Virtual Selling Screen-time to Facetime

April 16, 2020 | Dennis O'Neil

One-click video meetings and model home tours. We’re excited to share the details of a new Homefiniti feature designed to provide immediate support to the new normal of virtual and video selling. Available today, Homefiniti hosted builder websites can easily add and quickly manage virtual calling buttons for their online and onsite sales teams. We’ve […]

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My 2018 Jeff Shore Sales Leadership Summit Wrap-up

July 16, 2018 | Dennis O'Neil

I’ve been looking forward to the Jeff Shore Sales Leadership Summit since we left last year’s event. It’s high-energy, high-quality production that’s packed with positive open-minded sales and marketing leaders eager to talk about what makes our worlds go ‘round. A Venue to Inspire This year’s summit did not disappoint, as the Shore Consulting team […]

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This is How Home Builders Succeed with Live Chat

April 4, 2013 | Dennis O'Neil

Live chat can be a valuable tool to convert more website browsers into conversations. However, just like any conversation tool, it’s only as good as the conversationalist. Clients who have good salespeople at the other end of the chat request, by far, see the best results from the tool. I get asked a lot about […]

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A Glimpse into the (not so distant) Future? [UPDATED]

February 22, 2013 | Dennis O'Neil

A few week ago Jeremiah Owyang (@jowyang) tweeted a photo from inside the Hyatt Hotel in Santa Clara, CA. The photo, as you can see below shows how the hotel manager rolls around the hotel while remaining stationary. As you can see, this rolling stand with an iPad mounted on top allows the hotel manager […]

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My New Book: Sales Actualization – Outselling the Internet

December 19, 2012 | Dennis O'Neil

The relationship the Internet has with the salesperson is a fascinating one. Some salespeople choose to ignore technology. Some fear it. Some choose to fight it. And some choose to work with it. Over the last 15 years, I’ve witnessed first hand the changing role of the traditional salesperson; How the Internet has impacted salespeople like robots impacted the […]

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Every Sales Counselor is an Online Sales Counselor: Part Two

October 29, 2012 | Dennis O'Neil

Part One of this series led to quite the discussion and debate. If you’ve not read that post, I recommend you start here first. In this part, I will continue to clarify and expand on my thoughts in hopes the discussion will continue. First, this discussion may be new, but I outlined the underlying issues […]

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Every Sales Counselor is an Online Sales Counselor: Part One

October 17, 2012 | Dennis O'Neil

I recognize the ever growing popularity of the Online Sales Counselor role. I first saw it nearly ten years ago, and it continues with a slow and steady climb. It has always been my feeling, albeit unpopular, that the Online Sales Counselor role is a short-term solution at best, and at worst, a dependency drug […]

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Thank You Card Follow-Up Plus Awesome

August 21, 2012 | Dennis O'Neil

Sometimes, the biggest challenge of follow-up is standing out. How does your phone call, your email, or your thank you card stand out from your competitors? Today, we stumbled across a great free tool to make your thank you cards excellent. The Next Web introduced us to MapEnvelope, a simple online tool that lets you print […]

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What Sales Geeks Build in their Spare Time…

August 15, 2012 | Dennis O'Neil

We have a passion for the sales and marketing process. We have a passion for technology. And, like chocolate and peanut butter, we think they’re even better together. You may not be familiar with a pet project we cooked up a while back, NewHomeKnowHow.com. There’s a lot of smart people in our industry, and thankfully […]

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Updated: The Original Social Media.

July 24, 2012 | Dennis O'Neil

Consider the the roots of the phrase “social media.” “Media” refers to a written, visual, or audible element. “Social” refers to the nature of the media itself and the method in which others can interact with it. “Social” means that the media both invites conversation, and in the best cases, evokes conversation and supports continued […]

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Surprise! Lame Email Responses get Lame Results.

May 8, 2012 | Dennis O'Neil

Give more than you receive. If someone spent the time to complete that contact form or your website, spend more than 5 seconds on a lame email response. Always expect that you will, and should, give more to prospects and customers than you will receive from them. It seems like a common sense statement, but […]

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There’s a Difference between “Packaged” and “Canned”

January 24, 2012 | Dennis O'Neil

Packaged offerings benefit the buyer. Canned offerings benefit the seller. When an offering is packaged, it’s done so with the buyer in mind. The package is a combination of products or services that affords the buyer additional value, often trading a little bit of decision making freedom for simplicity and that increased value. The buyer […]

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Why Are People Ignoring Your Emails?

October 20, 2011 | Dennis O'Neil

In case you missed it, I had the opportunity to guest post for Jeff Shore’s newsletter a couple weeks ago. If you’re not already subscribed to Jeff’s weekly newsletter, you should be. Click to read my thoughts on Why People are Ignoring Your Emails. Thanks.

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Salespeople – The Original Social Media

October 17, 2011 | Dennis O'Neil

Consider the phrase, “social media.” The “media” part refers to the content, the social content – the conversation. Sales is conversation with a purpose. I recently had the pleasure of spending some time with Matthew Shadbolt of The Corcoran Group after coaxing him to Baltimore to speak at SMC SalesCamp. Those of you that know, […]

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