It’s Friday, the 13th you all! The last Friday, the 13th I remember was in March of 2020 and it was a very bad day for the whole world. It’s the day we shut down. A quick google revealed that there’s been another one since then in August of 2021 but I have no recall […]
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I took a brief hiatus in April due to spring break and the April episode of Homefiniti & Beyond. I’m glad to be back though because I missed writing. It’s a gloomy Friday here and there’s lots of work to be done so I’m thankful for this distraction from the rain and the piles of […]
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Happy St. Patrick’s Day 🍀one day late! It’s my favorite fake holiday and I really brought my A game to it this year. I bought light up Shamrock glasses and a matching shamrock light necklace to wear to all my video calls yesterday. It was an extremely video call heavy day so it helped keep […]
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Last week there was no Edit because there wasn’t anything noteworthy to write about. This week is another story. As I have said before, often the themes in my work week are parroted in the week’s newsletter content. This is one of those weeks. First and Zero party data collection, email open rates, SEO, housing […]
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And we’re writing… (or so the little voice in my head says as I begin to formulate the content of this week’s Edit.) I have a system for this endeavor. File all unread newsletters during the week into a folder in my inbox Friday morning open and read each newsletter, clicking open any articles that […]
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A day or two or twenty late but not a dollar short. 2021 was a WILD ride for builders and the charts agree. It started with such huge promise in every conceivable way but as the year wore on not only were new home builders dealing with skyrocketing lumber costs, labor shortages and supply chain […]
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And just like that…..January is over, IBS is around the corner and I’m feeling pretty pretty good about this year. Anyone else jumped on the SATC reboot bandwagon? I loved it! Between that and Emily in Paris my love of clothing and fashion was reinvigorated. There is already major outfit planning for IBS happening. I’m […]
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Round and round we go! The world seems to be spinning away at an incredible speed and we’re now just 2.5 weeks out from IBS! We’ve got 5 team members presenting and are excited for a host of other programs down there. The big bad Omicron variant seems to be slowing down and from all […]
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I feel like the last 3 weeks have been a never ending game of dodgeball and the ball is Covid. I spent 7 hours waiting to get my oldest tested on the eve of Christmas eve and even ran into a client at the doctors office. Smalltimore at it’s finest. She was negative. Just took […]
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Santa mug in hand, tree strung with lights, all gifts purchased, and several holiday gatherings in, I’m crushing December. Pay no mind to the child who’s been home sick with the flu every day this week or the fact that the aforementioned tree is only strung with lights, it’s decor remains in a box. Instead […]
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It’s the most wonderful time of the year! Christmas is truly my favorite and we’re in the season. Since the vid stole Christmas last year, our calendar seems twice as full this year and it makes me so incredibly happy. I have a whole section of my wardrobe dedicated to Christmas clothes and this year […]
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It’s the most important day of the year, my birthday. It’s also a great day to be writing The ONeil Edit, because this week there was plenty to cover. Not the least of which was the Zillow news. That news alone could be the entire contents of this newsletter but alas, other things also happened […]
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It’s been a week y’all. I went into the week thinking, “oh this is gonna be an easy one; it’s the end of the month, client meetings are sparse, my to-do list seems manageable.” Boy was I wrong. Seemingly from the ether I had meetings and to-do’s up to my eyeballs and I wasn’t alone. […]
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As our premiere episode for Season 3 of Homefiniti and Beyond Megan joined me to discuss 3rd quarter 2021 digital marketing benchmarks for homebuilders and 2022 marketing budgets for homebuilders. Both hot topics after the doozy of a year that has been 2021. An explosive January led to a strange Spring in which we actually […]
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The tooth extraction did not go as planned. It involved one dentist, two oral surgeons, a Google My Business listing, and three appointments in as many days. I’ve never been so happy to bid a piece of me adieu. In the middle of all that Facebook and Instagram ceased to exist for 6 hours. Needless […]
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