It’s Friday, the 13th you all! The last Friday, the 13th I remember was in March of 2020 and it was a very bad day for the whole world. It’s the day we shut down. A quick google revealed that there’s been another one since then in August of 2021 but I have no recall […]
Read More »
Last week there was no Edit because there wasn’t anything noteworthy to write about. This week is another story. As I have said before, often the themes in my work week are parroted in the week’s newsletter content. This is one of those weeks. First and Zero party data collection, email open rates, SEO, housing […]
Read More »
And we’re writing… (or so the little voice in my head says as I begin to formulate the content of this week’s Edit.) I have a system for this endeavor. File all unread newsletters during the week into a folder in my inbox Friday morning open and read each newsletter, clicking open any articles that […]
Read More »
It’s been a minute but since the last Edit, I traveled with Dennis, Megan, and Angela to my first in person IBS. Dennis summed it up nicely in his post; it was everything I heard it was and more. I came back with a full tank, ready to help our builders achieve their sales goals […]
Read More »
And just like that…..January is over, IBS is around the corner and I’m feeling pretty pretty good about this year. Anyone else jumped on the SATC reboot bandwagon? I loved it! Between that and Emily in Paris my love of clothing and fashion was reinvigorated. There is already major outfit planning for IBS happening. I’m […]
Read More »
I feel like the last 3 weeks have been a never ending game of dodgeball and the ball is Covid. I spent 7 hours waiting to get my oldest tested on the eve of Christmas eve and even ran into a client at the doctors office. Smalltimore at it’s finest. She was negative. Just took […]
Read More »
Santa mug in hand, tree strung with lights, all gifts purchased, and several holiday gatherings in, I’m crushing December. Pay no mind to the child who’s been home sick with the flu every day this week or the fact that the aforementioned tree is only strung with lights, it’s decor remains in a box. Instead […]
Read More »
It’s the most wonderful time of the year! Christmas is truly my favorite and we’re in the season. Since the vid stole Christmas last year, our calendar seems twice as full this year and it makes me so incredibly happy. I have a whole section of my wardrobe dedicated to Christmas clothes and this year […]
Read More »
Another year old and another year wiser so these weekly write-ups should be gettin’ real good. As is so often the case, reading these combined with presenting our monthly client reporting leads to themes that unfold and present themselves in such an obvious way that they might as well have knocked me upside my head. […]
Read More »
It’s the most important day of the year, my birthday. It’s also a great day to be writing The ONeil Edit, because this week there was plenty to cover. Not the least of which was the Zillow news. That news alone could be the entire contents of this newsletter but alas, other things also happened […]
Read More »
Tomorrow my youngest turns 13. To celebrate, we fulfilled her longtime dream of having a golden retriever puppy. I surprised her last Saturday by driving her 2.5 hours to the breeder so she could select her pup and bring her home. She named her Lexi Jo and I’ve spent every night since Saturday on puppy […]
Read More »
Each week as I comb through my newsletters and reflect on the conversations we had in the office, I think about what I want to convey through these weekly posts and how I want them to be read. This week, I’ve been thinking more about why I write them. This may or may not be […]
Read More »
I started this edition headed in one direction but after having fully vetted the articles that I want to pass on to you, I changed direction completely. This week has been one that is full of directional shifts and the newsletter was not spared. Shifting mindsets, shifting budgets, shifting priorities, shifting markets, shifting needs, and […]
Read More »
Oh hi mid-August-nearly-September-back-to-school-chaos-is-upon-us season! That’s what happens when you go on vacation for the first week in August. I’ve got less than 48 hours to secure school shoes for my kids before tax free week ends, next week I head to DYC and the following week sports tryouts begin for my newly minted high schooler. […]
Read More »
Forgive the later time at which this will be posted, I am in “prep for vacation” mode and trying to check off all the to-do’s before I leave for a week. Do you have any idea how excited I am to be on vacation next week? For the first time in almost 15 years, my […]
Read More »