Dax Shepard’s intro to his podcast is in my head as I start writing this today… Hello hello hello and welcome welcome welcome welcome to The ONeil Edit. I guess that’s my brain’s way of trying to psyche me up for writing this morning. I’m in a bit of a funk and finding exciting marketing […]
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In this month’s Homefiniti & Beyond, Molly White, ONeil Interactive’s Digital Marketing Manager, delivered an encore presentation of her TechBytes program from the Builders’ Show. A great overview of the benefits of the tool. If you missed the live event, here’s the recording: Facebook Business Manager is a robust tool that makes it significantly easier […]
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Dynamic personalization in both website functionality and in marketing is highly effective. Somewhere between adding a person’s first name to a mass email and adding a potential home buyer’s family photos to digital frames in your model homes when they schedule a tour (and use their Facebook login to do so) lies the sweet spot. […]
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And just like that…..January is over, IBS is around the corner and I’m feeling pretty pretty good about this year. Anyone else jumped on the SATC reboot bandwagon? I loved it! Between that and Emily in Paris my love of clothing and fashion was reinvigorated. There is already major outfit planning for IBS happening. I’m […]
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To close out 2021 we decided to interview three members of team ONeil about their home buying experiences. The episode was prerecorded on Tuesday. From first time home buyer to experienced pro, the three team members represented a good cross section of today’s buyer. Rachel, Jenna, and Megan walked us through their recent new home […]
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So far, into my second month at ONeil Interactive, I’ve had daily virtual team meetings, participated in our weekly team-building “nom-nom” sessions, attended a virtual event with some of my co-workers, engaged with our awesome builder clients, and now I can add FIRST Homefiniti and Beyond session to my list. It most definitely won’t be […]
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As our premiere episode for Season 3 of Homefiniti and Beyond Megan joined me to discuss 3rd quarter 2021 digital marketing benchmarks for homebuilders and 2022 marketing budgets for homebuilders. Both hot topics after the doozy of a year that has been 2021. An explosive January led to a strange Spring in which we actually […]
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Does anyone else feel like this year has moved at a breakneck pace? We blinked and it was time for the annual MAX Awards! The Sales and Marketing Council of the Maryland Building Industry Association announced the Maryland Award of Excellence winners in a virtual event on May 20, 2021. Each year local home builders, […]
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Recently, we’ve been getting questions about how to control the lead volume and help balance out marketing spend vs. new home inventory. We thought this would make an excellent blog as well as a handy Homefiniti and Beyond topic, so we went forward with trying to bring it to you live on Friday, May 14th. […]
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It’s been a whirlwind of a year and we’re only at the beginning of the second quarter! While we’re currently hearing a lot about supply issues and rising interest rates, that hasn’t stopped people from wanting to buy a new home. In fact, all signs point to even more demand. And by all signs, we […]
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Hi! Hey! Hello! You all, my vacation was amazing in terms of the sheer relaxation it provided. To not have to focus on work or answer emails or zoom into any meetings was such a gift. I feel refreshed, relaxed, renewed, and ready to jump back into work with a much clearer focus. I also […]
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Google has an update coming to their algorithm and it’s not about keywords! There’s a second side of SEO that is less about content and more about function. This upcoming update is focused on page experience. Thanks to the experts on our team, Megan and I can tell you all about it in terms that […]
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Homefiniti has a lot of features that make it uniquely awesome for home builders as a web platform but I bet you didn’t know about all of the ones we cover on episode 5 of season two of Homefiniti and Beyond. Jenna joined me to go over some new features, some older features and some […]
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This week flew by in a whirlwind. I think it’s because in this area, the weather finally relented and provided some warmer days. Our snow is all but gone, the umteen million small children that live on my court (whom I love) have been out every afternoon soaking in the sunshine and giving their parents […]
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There is a lot to cover when it comes to data privacy. The Facebook/Apple battle has gotten a lot of press recently, but what’s happening isn’t exactly new. It all started when we found out about all the data Cambridge Analytica took from Facebook. Turns out, you leave quite the trail of data and personally […]
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