Part of the survey of 277 sales & marketing leaders by Builder Web Apps and Shore Consulting, dove into how marketing efforts correlated to achieving their teams’ sales goals. We focused questions on such budget items as social media and online marketing and the numbers don’t lie. Builders with a mobile website exceeded 2012 business plan at higher rates than builders without one.
It’s not news that having a mobile-friendly version of your website creates a much better user experience and that traffic to your website from mobile devices is steadily on the rise (with no signs of stopping). However, drawing the line between mobile technology and meeting sales expectations is an entirely new revelation. Mobile websites and responsive design are most certainly game-changers, and that’s translating to your bottom line.
Find out more on these results and other noteworthy conclusions at the Sales & Marketing Pulse 2013 presentation on Tuesday, January 22 from 10:30-11:30 in Sales Central (South 219). We’ll see you there…
