An Internet Listing Service (ILS) is a directory website that syndicate spec, community, and/or floorplan content on behalf of builders and/or brokers. The content can typically be maintained automatically via XML feed or by manual updates.
There are both paid (CPC and CPM options) and free services that offer leads directly through the ILS and/or by visiting the syndicated home builders website. Examples of popular building industry ILS sites are Zillow, Trulia, NewHomeSource.com and Homes.com
Internet listing services are vital marketing tools for new home syndication. These are platforms that serve as a digital extension of your company and allow for interested home shoppers to find your homes, communities, and plans outside of your website.