Want More Facebook Fans? Don’t Buy Them. Earn Them.

facebook_logoI do not become your fan by clicking a button. The click merely affirms the work you’ve already done.

If I’m a true fan of a business (not just in the Facebook sense), I am rooting for that business’s success. I’m an advocate for the product or service. I feel a sense of pride when I see people using the product or I hear of the business’s growth. I’m invested. The business’s success is my success. That connection does not get created with the click of a button.

The volume of real Facebook fans you have is a trailing indicator of how your customers feel about you. You will not earn more real fans with giveaways and coupons. You’ll just build a list as impersonal and generally ineffective as the average non-customer email database. They will ‘hide’ you from their stream quicker than an ‘unsubscribe’ request.

Having a lot of Facebook fans alone doesn’t make you a popular company, just like having stacks of business cards doesn’t make you a good networker.

The businesses I’m a fan of have worked for that type of respect and investment from me. They didn’t give me a coupon in exchange for my allegiance or fandom. They built that respect before I was willing to click the button.

If you’re unhappy with your volume of fans, consider doing more to earn the allegiance of your customers before you ask for it.

Dennis O'Neil

Dennis O'Neil


Dennis has spent over a decade using the internet to sell and market new homes. He blogs about internet marketing for home builders here, wrote a book about technology's impact on the sales process, and is an experienced and respected speaker on internet sales, marketing, and social media.