March 18, 2022 |
Happy St. Patrick’s Day 🍀one day late! It’s my favorite fake holiday and I really brought my A game to it this year. I bought light up Shamrock glasses and a matching shamrock light necklace to wear to all my video calls yesterday. It was an extremely video call heavy day so it helped keep […]
Read More »March 11, 2022 |
Last week there was no Edit because there wasn’t anything noteworthy to write about. This week is another story. As I have said before, often the themes in my work week are parroted in the week’s newsletter content. This is one of those weeks. First and Zero party data collection, email open rates, SEO, housing […]
Read More »March 4, 2022 |
There was an internal discussion this week about whether the auto-reply email is still relevant. Well, that topic immediately got me sitting up in my chair. Can you guess what camp I sit in? Coming from the CRM side of the business, I am most definitely on Team Auto-Reply (along with a Thank You Page). […]
Read More »March 3, 2022 |
Dynamic personalization in both website functionality and in marketing is highly effective. Somewhere between adding a person’s first name to a mass email and adding a potential home buyer’s family photos to digital frames in your model homes when they schedule a tour (and use their Facebook login to do so) lies the sweet spot. […]
Read More »February 25, 2022 |
And we’re writing… (or so the little voice in my head says as I begin to formulate the content of this week’s Edit.) I have a system for this endeavor. File all unread newsletters during the week into a folder in my inbox Friday morning open and read each newsletter, clicking open any articles that […]
Read More »February 18, 2022 |
It’s been a minute but since the last Edit, I traveled with Dennis, Megan, and Angela to my first in person IBS. Dennis summed it up nicely in his post; it was everything I heard it was and more. I came back with a full tank, ready to help our builders achieve their sales goals […]
Read More »February 16, 2022 |
A day or two or twenty late but not a dollar short. 2021 was a WILD ride for builders and the charts agree. It started with such huge promise in every conceivable way but as the year wore on not only were new home builders dealing with skyrocketing lumber costs, labor shortages and supply chain […]
Read More »February 15, 2022 |
It would have been more convenient to attend the Builders’ Show online. No flights to catch, no mask-wearing, no outfits to pick out, no sore feet, not to mention a considerable dollar savings to your company or perhaps personally. So why did 55,000+ people attend in-person? My guess is for the same reason I attended […]
Read More »February 14, 2022 |
The Power is in The People I’ve attempted to describe the Builder Show experience to non-industry friends and family more than once, but I don’t think I’ve ever really succeeded. For starters, they don’t seem to understand why my face is smiling when my mouth is speaking words like “trade show” and “education session.” I […]
Read More »January 28, 2022 |
And just like that…..January is over, IBS is around the corner and I’m feeling pretty pretty good about this year. Anyone else jumped on the SATC reboot bandwagon? I loved it! Between that and Emily in Paris my love of clothing and fashion was reinvigorated. There is already major outfit planning for IBS happening. I’m […]
Read More »January 27, 2022 |
Last week, we showcased the education sessions the ONeil team is involved in at the upcoming Builders’ Show. This week, we are listing the sessions we can’t wait to attend. We hope to see you there! 1. 60 Ideas in 60 Minutes Tuesday, February 8, 9:15-10:15am Tangerine Ballroom – West Hall F3 Some amazing industry leaders […]
Read More »January 21, 2022 |
Round and round we go! The world seems to be spinning away at an incredible speed and we’re now just 2.5 weeks out from IBS! We’ve got 5 team members presenting and are excited for a host of other programs down there. The big bad Omicron variant seems to be slowing down and from all […]
Read More »January 18, 2022 |
The ONeil Interactive team is excited to be attending the upcoming Builders’ Show in Orlando, February 8-10th. We have five team members and several builder clients involved in education programs and sessions throughout the show – Dennis ONeil, Megan English, Molly White, Jenna Schwartz, and Angela McKay will be presenting. We’d LOVE to meet up […]
Read More »January 7, 2022 |
I feel like the last 3 weeks have been a never ending game of dodgeball and the ball is Covid. I spent 7 hours waiting to get my oldest tested on the eve of Christmas eve and even ran into a client at the doctors office. Smalltimore at it’s finest. She was negative. Just took […]
Read More »December 31, 2021 |
I’ve always had an uncomfortableness with New Year’s resolutions. Maybe it’s because I have never put too much though into what the word “resolution” actually means, but I have a tendency to using the transition into a new year as a time of reflection. According to the Dictionary of Google the word has 6 unique […]
Read More »December 17, 2021 |
To close out 2021 we decided to interview three members of team ONeil about their home buying experiences. The episode was prerecorded on Tuesday. From first time home buyer to experienced pro, the three team members represented a good cross section of today’s buyer. Rachel, Jenna, and Megan walked us through their recent new home […]
Read More »December 10, 2021 |
Santa mug in hand, tree strung with lights, all gifts purchased, and several holiday gatherings in, I’m crushing December. Pay no mind to the child who’s been home sick with the flu every day this week or the fact that the aforementioned tree is only strung with lights, it’s decor remains in a box. Instead […]
Read More »December 8, 2021 |
It’s the time of year to celebrate and acknowledge the wonderful things that the past year has given us. We are grateful for our amazing builder clients and the incredibly talented people with whom we get to work. Last week, the silver winners for NAHB’s awards for “The Nationals” were announced, and we have some […]
Read More »December 3, 2021 |
It’s the most wonderful time of the year! Christmas is truly my favorite and we’re in the season. Since the vid stole Christmas last year, our calendar seems twice as full this year and it makes me so incredibly happy. I have a whole section of my wardrobe dedicated to Christmas clothes and this year […]
Read More »November 24, 2021 |
So far, into my second month at ONeil Interactive, I’ve had daily virtual team meetings, participated in our weekly team-building “nom-nom” sessions, attended a virtual event with some of my co-workers, engaged with our awesome builder clients, and now I can add FIRST Homefiniti and Beyond session to my list. It most definitely won’t be […]
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