For the last two days we’ve had some form of precipitation coming out of the sky, enough to keep my kids home and for my husband’s office to close yesterday but not so much that it’s any more than a nuisance. The same can’t be said for much of the South. We never lost power, […]
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This week flew by faster than normal. I am feeling a little less gloom and doom and a little more optimistic about the next several weeks and months ahead. I’ve mentioned this before, but I started the habit several years ago of writing down things for which I am thankful each Sunday. It’s been extremely […]
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Well, Punxsatawny Phil saw his shadow, so we’ve another 6 weeks of winter upon us. Womp Womp. Such is life in Covid winter. So in order to press forward, I need to make bright spots and find my own happiness each day. Today that happiness comes in the form of traveling to our offices to […]
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I’m not sure about the temperatures where you are, but here in Baltimore, it’s cold, really cold. On the bright side, I notice that the sun is coming up a little earlier and it’s setting a little later. Typically I hate January, and if you’d asked me each day this month if that was true […]
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Want to know how your website and digital marketing measures up? Then this is the post for you. In this episode of Homefiniti and Beyond, we discussed 5 key website benchmarks along with our 2 digital marketing benchmarks that we’ll be using to measure our 2021 performance with. We also covered the 4th quarter numbers […]
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Welcome to 2021, feels like the dumpster fire ornament from 2020 might still be applicable to 2021. But not over here in my housing/digital marketing bubble. I like it over here. It’s full of record breaking numbers, growth, optimism and endless opportunities. It’s also conspicuously absent of any major attention grabbing headlines. This week brings […]
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We made it through another week and another month. Tomorrow is Halloween, it’s a full moon, and we “Fall Back” to Daylight Savings Time. The memes say it might reset us and free us from the dumpster fire that is 2020, but I have my doubts. In this week’s news you can use, The Dallas […]
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Good news, I survived last weekend’s birthday party. Bad news, I’m now the mother of a 14 year old. This week marked her return to in person school alongside her younger sister who returned last week. And oh my god I do not miss this part of pre-pandemic life. Mornings are like a cat 5 […]
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I told you I’d be watching the trends to see what the collective Google Analytics data was telling us and you guys… it’s GOOD. Like really good! Prospective home buyers are on builder websites and they’re showing genuine interest in the product. There’s increased ad inventory so the cost is going down but the amount […]
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DIGITAL MARKETING TRENDS FOR HOMEBUILDERS The first quarter of 2020 was a doozy but we made it through! January and February were very strong months for builder digital marketing. And honestly, they stayed strong through March. As we look at the data and the trends that emerge from our new normal, the story that is […]
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The strategies behind Home builder marketing efforts on Facebook and Google continue to shift as both companies continue to increase the power of their AI. In January, Facebook released a way for users to see what information it tracks and gathers from people when they’re not on Facebook. You can check out your own data […]
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Overall the third quarter of 2019 looked good on both Facebook and Google. Megan and Dennis recently had the opportunity to travel to Facebook to continue to build ONeil Interactive’s relationship as an official Facebook Marketing Partner. While our Search Conversion manager has been hard at work optimizing campaigns to be in accordance with the […]
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It has been a busy 2015, and we’re just getting started. January included both the release of insights from ONeil Interactive’s 4th annual Pulse report and my Stand Out! presentation with Dawn Sadler at the International Builders’ Show. If you were not able to make it to our Sales Central presentation, you can download the […]
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If you have been following the annual Marketing Pulse over the past few years, you know we like to keep a close eye on the influence and effectiveness of social media campaigns. As a digital marketing agency specializing in the builder industry, it’s quite exciting to watch the community not only embrace Facebook, Google+, Twitter, […]
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Half of home shoppers are using mobile devices, but how do you make sure they find you on the small screen? Many people still feel like social media – Facebook included – isn’t necessary for marketing success. While that question can be debated, it doesn’t hurt to be found online outside of your website. Facebook […]
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