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Reunited and Refueled : My IBS 2022 Experience

February 14, 2022 | Dennis O'Neil

The Power is in The People I’ve attempted to describe the Builder Show experience to non-industry friends and family more than once, but I don’t think I’ve ever really succeeded. For starters, they don’t seem to understand why my face is smiling when my mouth is speaking words like “trade show” and “education session.” I […]

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Angela McKay Joins ONeil Interactive

October 5, 2021 | Dennis O'Neil

I am ecstatic to announce that Angela McKay has joined ONeil Interactive as the Director of Homefiniti Experience. Those of you that know Angela understand why this is big news. If you don’t know Angela, we’re so happy to introduce you to her as part of our team. As Director of Homefiniti Experience, Angela is […]

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TilsonHomes.com wins Gold at The Nationals!

March 15, 2021 | Dennis O'Neil

It’s an incredible honor to share the news that our work on the new TilsonHomes.com has been recognized by NAHB’s The Nationals as the Best Website for a Builder Gold Award winner! The Challenge The average consumer has a hard time understanding the “on your lot” builder online. Naturally, website content is primarily floor plans, and pricing is difficult because […]

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#UnHumbleBrag. We Make Award Winning Home Builder Websites

December 21, 2020 | Dennis O'Neil

If you’re not familiar with The Nationals, it’s often considered the Academy Awards of new home sales and marketing. Organized every year by the National Sales & Marketing Council of NAHB, The Nationals draws nearly 1,000 entries from all over the U.S., Canada, and beyond in categories such as Best Salesperson, Best Logo, and our […]

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Peter van der Does promoted to Engineering Manager

September 12, 2020 | Dennis O'Neil

I am pleased to share that Peter van der Does has accepted the role of Engineering Manager at ONeil Interactive and will assume these new responsibilities effective immediately. In his previous role as Lead Homefiniti Developer, Peter has ensured Homefiniti operates at peak performance – deploying dozens of new features and hundreds of optimizations while […]

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Homebuilder XML Feeds FAQ. The What, How, and Why.

September 4, 2020 | Dennis O'Neil

This topic goes by many names – data feed, listing feed, BDX feed, XML feed, and simply XML or feed, among others. No matter how you refer to it (I’ll be using “XML Feed” for this article), it’s one of the most confusing, frustrating, and despised topics in our industry. Unfortunately, I cannot make the […]

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What Home Builders Need to Know About CCPA

July 1, 2020 | Dennis O'Neil

Even if you’re not a California resident you may have heard of the California Consumer Privacy Act (CCPA). And if you haven’t heard about it, you surely have been annoyed by it’s most noticeable result — a wave of “Please accept our policy” messages obstructing your view of every website you’re trying to enjoy. And […]

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Megan English promoted to Vice President

June 10, 2020 | Dennis O'Neil

Many of you know Megan English well. Those that work alongside her watch as she accepts an astounding amount of responsibility with an equally astounding presence of mind. I especially appreciate the heavy splash of snark thrown in for good fun. 😉 I am excited and honored that Megan has accepted the role of Vice […]

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Upgrade Virtual Selling Screen-time to Facetime

April 16, 2020 | Dennis O'Neil

One-click video meetings and model home tours. We’re excited to share the details of a new Homefiniti feature designed to provide immediate support to the new normal of virtual and video selling. Available today, Homefiniti hosted builder websites can easily add and quickly manage virtual calling buttons for their online and onsite sales teams. We’ve […]

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Uncertainty Demands Uniquely Human Leadership

March 31, 2020 | Dennis O'Neil

It is the role of every person within an organization to contribute something uniquely human and leadership is the most uniquely human of all contributions. It is my belief that every uniquely human contribution is, at least in part, leadership – empathy, compassion, foresight, assessment, and organization of the abstract are among just a few. […]

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Introducing Homefiniti Analytics

March 23, 2020 | Dennis O'Neil

Accurate business metrics have never been more important. In the last couple weeks there have been many conversations and opinions about what is actually happening in the housing market. Is traffic up or down? Are leads up or down? Are form completions of the generic variety, or are prospects actually inquiring about your communities and […]

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Megan English named Forty Under 40 by Professional Builder Magazine

March 6, 2020 | Dennis O'Neil

We’re celebrating! 🍾 Professional Builder Magazine has included Megan English amongst the esteemed Forty Under 40 class of 2020. Color me biased, but I can’t think of anyone more deserving of this honor. Megan first became part of the home building industry in 2005 as a representative for a new home directory magazine. At the end […]

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The IBS2020 Recap: Titans Clash, Unicorns Shine, and Quint Lears Awes

January 26, 2020 | Dennis O'Neil

The 2020 International Builders Show just wrapped-up and I am intoxicated by the possibilities the future holds for our industry. It’s no surprise my time at the show is almost completely spent in Sales Central, the sales and marketing education sessions, or connecting with the sales and marketing pros in attendance. This year just kept […]

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Video is Simply not Easy : How a Home Builder Designs the Best Website

October 30, 2019 | Dennis O'Neil

I ended the previous chapter in this series with some thoughts about the difficulties builders experience when it comes to video. Builders experience progress paralysis with video, not due to a lack of tools and know-how, but because they lack a clarity of purpose. The purpose of your quest for video is what drives every […]

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