Paid search or PPC advertising marketing are digital ad campaigns that show ads on a search engine or a partner site by paying either each time your ad is clicked (pay-per-click – PPC) or less commonly, when your ad is displayed.
PPC campaigns are a powerful, affordable and trackable way to drive home shoppers to a builder’s website. Competitive and well planned PPC campaigns enjoy high placement and visibility in search results and grab the attention of house hunters before the competition. It also gives advertisers a unique advantage to reach a very specific home buyer audience through strategic geographic, demographic and keyword targeting which generates a stream of relevant traffic and leads for less than traditional and expensive marketing channels including print, radio and TV.