I love shiny buttons and bells and whistles and new tech. I am a marketers dream because I am easily …
Facebook Mobile Social Media
Home builders are deflecting threats all the time, and I really don’t like to be sounding alarms on new ones …
Legal User Experience (UX) Website ExperienceFor many many years now, marketers have been beating the social media drum. With hesitation, many home builders have adopted …
Facebook Industry Reports Social MediaAll marketing budgets have their limits. I wish we could do it all. There are so many amazing opportunities in …
Google Industry Reports SEOWe’re now in our 4th year of Builder Web Stats reporting, and this may be the last time we include …
Industry Reports Mobile User Experience
Live chat can be a valuable tool to convert more website browsers into conversations. However, just like any conversation tool, …
For Salespeople Live Chat User Experience
Mike Lyon, President, Do You Convert
Continuing the conversation around the topic of onsite and online sales counselors, I recently spoke with Jeff Shore about this …
For Salespeople User Experience (UX) Website ExperiencePart One of this series led to quite the discussion and debate. If you’ve not read that post, I recommend …
For Salespeople User Experience
I recognize the ever growing popularity of the Online Sales Counselor role. I first saw it nearly ten years ago, …
For Salespeople Strategy User Experience
Give more than you receive. If someone spent the time to complete that contact form or your website, spend more …
Email Marketing For Salespeople User Experience
Packaged offerings benefit the buyer. Canned offerings benefit the seller. When an offering is packaged, it’s done so with the …
For Salespeople Strategy User Experience
Its no secret I’m a big fan of what opportunities the mobile web presents for home builders. What I didn’t …
Email Marketing home builder email marketing home builder mobile marketing
