It’s that time of year! Love it (probably not) or hate it (more likely), you have to spend the bulk …
Content Marketing SEO Social Media
The relationship the Internet has with the salesperson is a fascinating one. Some salespeople choose to ignore technology. Some fear …
Announcements For Salespeople Strategy
I recognize the ever growing popularity of the Online Sales Counselor role. I first saw it nearly ten years ago, …
For Salespeople Strategy User ExperienceIn early January, Jeff Shore and I began an ambitious project to survey nearly 300 new home sales and marketing …
Industry Reports Mobile Presentations
Packaged offerings benefit the buyer. Canned offerings benefit the seller. When an offering is packaged, it’s done so with the …
For Salespeople Strategy User Experience
The first goal of any marketing effort is to gain someone’s attention. We can argue about whether or not this …
Branding Strategy (UX) Website Experience
Evie Tavarez, Director of Business Development & Marketing, Blackburn Communities
The huge number of online marketing options available creates a virtual cosmos of possible entry points. Builders are bombarded with …
social media Strategy
“More home shoppers start their search online than ever before.” “Over 90% of buyers use the Internet.” This is not …
Strategy User Experience
I am regularly amazed at how difficult some companies make it to business with them, or simply get a taste …
Leadership Strategy User Experience
If new media marketing was an onion, 2009 peeled away just the surface layer of potential. However, in 2010, we’re …
mobile marketing Presentations social media
I’ve used this video in more than one presentation, as I find it to be a great reminder of how …
StrategyYes, I know. I can barely mention the word “green” in many offices without eyes rolling before I get out …
SEM SEO Strategy
