It is the role of every person within an organization to contribute something uniquely human and leadership is the most …
Leadership Strategy
While we are all doing our best to practice social distancing, a lot of people are staying home. They are …
Strategy User Experience (UX) Website Experience
Responding to market trends is a necessity for most businesses. Consumers are the market and therefore are the ones generally …
Branding Leadership Strategy
What is Retargeting? According to Wikipedia, Retargeting or Remarketing is a form of online targeted advertising by which online advertising …
SEM Strategy
It’s that time of year! Love it (probably not) or hate it (more likely), you have to spend the bulk …
Content Marketing SEO Social Media
The relationship the Internet has with the salesperson is a fascinating one. Some salespeople choose to ignore technology. Some fear …
Announcements For Salespeople Strategy
Evie Tavarez, Director of Business Development & Marketing, Blackburn Communities
I recognize the ever growing popularity of the Online Sales Counselor role. I first saw it nearly ten years ago, …
For Salespeople Strategy User ExperienceIn early January, Jeff Shore and I began an ambitious project to survey nearly 300 new home sales and marketing …
Industry Reports Mobile Presentations
Packaged offerings benefit the buyer. Canned offerings benefit the seller. When an offering is packaged, it’s done so with the …
For Salespeople Strategy User Experience
The first goal of any marketing effort is to gain someone’s attention. We can argue about whether or not this …
Branding Strategy (UX) Website Experience
The huge number of online marketing options available creates a virtual cosmos of possible entry points. Builders are bombarded with …
social media Strategy
“More home shoppers start their search online than ever before.” “Over 90% of buyers use the Internet.” This is not …
Strategy User Experience
