If you know anything about me, and my past, you know that providing easy access to education and training has always been hugely important to me (and the companies I work for!) Prior to entering the world of homebuilding, I worked for a company that focused solely on adult workplace training, specifically from a technology […]
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We are excited to be attending the upcoming Builders’ Show in Las Vegas, January 31st thru February 2nd. It truly is the most wonderful time of the year. The show always provides a great opportunity to meet with our partners and network with other industry professionals. But the part we look forward to most is […]
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“Ugh, we didn’t get an email out this week! (or this month!)” Does that sound familiar? I know it does for me. I get it. We all do. Sometimes, we simply have too much to do and the less critical items fall by the wayside. But here’s the thing: these little things add up, and […]
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It’s Friday, the 13th you all! The last Friday, the 13th I remember was in March of 2020 and it was a very bad day for the whole world. It’s the day we shut down. A quick google revealed that there’s been another one since then in August of 2021 but I have no recall […]
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I took a brief hiatus in April due to spring break and the April episode of Homefiniti & Beyond. I’m glad to be back though because I missed writing. It’s a gloomy Friday here and there’s lots of work to be done so I’m thankful for this distraction from the rain and the piles of […]
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Did you catch the encore performance of the 2022 Builders’ Show Program: Strategies & Success Secrets for Selling Homes Online? The webinar was held on March 24th and the following provides access to the recording: The webinar’s panel was comprised of industry experts in digital marketing and web design. Facilitated by Kevin Weitzel of […]
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Dax Shepard’s intro to his podcast is in my head as I start writing this today… Hello hello hello and welcome welcome welcome welcome to The ONeil Edit. I guess that’s my brain’s way of trying to psyche me up for writing this morning. I’m in a bit of a funk and finding exciting marketing […]
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Oh how Ioath April Fool’s. I find it to a be supremely irritating tradition. Therefore, you shan’t find a joke or prank within these paragraphs. It’s cold here which is super lame because I am in desperate need for sunshine and warmth. It has yet to be confirmed but I have a sneaking suspicion that […]
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In this month’s Homefiniti & Beyond, Molly White, ONeil Interactive’s Digital Marketing Manager, delivered an encore presentation of her TechBytes program from the Builders’ Show. A great overview of the benefits of the tool. If you missed the live event, here’s the recording: Facebook Business Manager is a robust tool that makes it significantly easier […]
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This week’s Edit will be short and sweet, just like my attention span of late. Two of this week’s articles were actually shared on LinkedIn by family members which is a weird coincidence. Without further ado I’m diving in! META Facebook Ads AKA Meta Ads are getting an automated upgrade. Much of this involves new […]
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Happy St. Patrick’s Day 🍀one day late! It’s my favorite fake holiday and I really brought my A game to it this year. I bought light up Shamrock glasses and a matching shamrock light necklace to wear to all my video calls yesterday. It was an extremely video call heavy day so it helped keep […]
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Last week there was no Edit because there wasn’t anything noteworthy to write about. This week is another story. As I have said before, often the themes in my work week are parroted in the week’s newsletter content. This is one of those weeks. First and Zero party data collection, email open rates, SEO, housing […]
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There was an internal discussion this week about whether the auto-reply email is still relevant. Well, that topic immediately got me sitting up in my chair. Can you guess what camp I sit in? Coming from the CRM side of the business, I am most definitely on Team Auto-Reply (along with a Thank You Page). […]
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Dynamic personalization in both website functionality and in marketing is highly effective. Somewhere between adding a person’s first name to a mass email and adding a potential home buyer’s family photos to digital frames in your model homes when they schedule a tour (and use their Facebook login to do so) lies the sweet spot. […]
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And we’re writing… (or so the little voice in my head says as I begin to formulate the content of this week’s Edit.) I have a system for this endeavor. File all unread newsletters during the week into a folder in my inbox Friday morning open and read each newsletter, clicking open any articles that […]
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