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IBS 2015

The Marketing Pulse, Stand Out, and IBS 2015

February 9, 2015 | Dennis O'Neil

It has been a busy 2015, and we’re just getting started. January included both the release of insights from ONeil Interactive’s 4th annual Pulse report and my Stand Out! presentation with Dawn Sadler at the International Builders’ Show. If you were not able to make it to our Sales Central presentation, you can download the […]

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Social media hits its stride.

January 22, 2015 | Beverly Bankert

If you have been following the annual Marketing Pulse over the past few years, you know we like to keep a close eye on the influence and effectiveness of social media campaigns. As a digital marketing agency specializing in the builder industry, it’s quite exciting to watch the community not only embrace Facebook, Google+,  Twitter, […]

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Facebook is Your Bridge to Mobile Users

January 21, 2015 | Adam Van Bavel

Half of home shoppers are using mobile devices, but how do you make sure they find you on the small screen? Many people still feel like social media – Facebook included – isn’t necessary for marketing success. While that question can be debated, it doesn’t hurt to be found online outside of your website. Facebook […]

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To OSC, or not to OSC.

January 20, 2015 | Beverly Bankert

Two years ago in this very blog, we referred to the Online Sales Counselor role as a “short-term solution…and a dependency drug we’re dealing to our sales teams.” It was one of ONeil Interactive’s most discussed (and hotly debated) posts to date, but were these remarks off base? The jury is still out, but it […]

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Google, Mobile, and World Domination

January 20, 2015 | Adam Van Bavel

How are people going to find your website? You might have your own ideas, but the data says if you’re looking to be found online…it’s likely going to happen via Google. Don’t believe us? Put your seat belt on! Traffic coming from Google to builder websites jumped from 52% in 2013 up to 62% in […]

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Did You Miss the Facebook Webinar?

January 4, 2015 | Dennis O'Neil

If you missed Dennis’s webinar in December, then we have some good news. “Facebook Fact & Fiction. Real Numbers. Real Engagement. More Sales” is now available on YouTube in its entirety, and you can watch in just 34 minutes. If you don’t see the video below, click here to watch it now. You can download […]

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Take the Marketing Pulse Survey Today

December 22, 2014 | Dennis O'Neil

The end of the year brings an extra kind of excitement for us data nerds. We’re reflecting on this year’s accomplishments and focused on next year’s goals, but we’re also excited about the hunt for hard numbers; the numbers that tell the story of marketing successes and failures in 2014, and point the way to […]

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