Geo-fencing is a feature that uses the GPS (global positioning system) or RFID (radio frequency identification) to define geographical boundaries. …
GlossaryImpressions are the number of times an ad is served on a search result page.
GlossaryQuality Score is Google & Bing’s method of rating the quality and relevance of keywords and PPC ads. This 1-10 …
GlossaryAd Rank is the value that determines where an ad’s will show (or not) on the search engine results page …
GlossaryBing Ads is Microsoft’s PPC service that operates similarly to Google AdWords and serves ads on the Bing Network which …
GlossaryJust like paid search ads vs. organic search results, paid social ads are a way to promote your message and …
Glossary
Will Duderstadt, VP of Digital Marketing, M/I Homes
AdWords is Google’s PPC ad service that allows advertisers to run text, video, image or email campaigns on their search …
GlossaryPaid search or PPC advertising marketing are digital ad campaigns that show ads on a search engine or a partner …
GlossarySearch engine marketing is a form of Internet marketing that centers on promoting an organization’s product/services on search engine results …
GlossaryAn email address is the digital home for those without a website. It allows personal, professional, and sales & marketing …
GlossaryNot to be confused with content marketing, this content refers to all the display elements on a website that aren’t …
GlossaryAn Internet Listing Service (ILS) is a directory website that syndicate spec, community, and/or floorplan content on behalf of builders …
Glossary
