By targeting your video ads on YouTube and the Display Network, builders can connect with home shoppers at moments that …
GlossaryCustomer Match campaigns are a great way to marry your existing list of prospects with AdWords. After customer match data …
GlossaryGmail ads are interactive ads that show up in active Gmail users inboxes. The audience can be narrowed and defined …
GlossaryIn Market audiences allow Google AdWords advertisers access to a predefined audience who have indicated they are seeking a specific …
GlossaryCustom Affinity audiences allow advertisers to define who they want ads to reach based on a customer persona’s recent search …
GlossaryRemarketing is an effective way to reconnect with potential customers who have previously visited your website and are then served …
Glossary
Kevin Oakley, Managing Partner, Do You Convert
Ads on the GDN are shown as text, image or video placements across Google’s network of publisher websites. There are …
GlossarySearch network text ads on the Search Network show above and below Google search results on PCs, tablets and mobile …
GlossaryAverage position is a performance statistic that gives an advertiser an idea of where an ad typically shows in the …
GlossaryAccording to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, …
GlossaryCTR is a useful performance metric that tells an advertiser how often people who see an ad actually click on …
GlossaryA click is counted when someone sees an ad (impression) and then clicks on the ad to visit the advertiser’s …
Glossary
