According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, …
GlossaryCTR is a useful performance metric that tells an advertiser how often people who see an ad actually click on …
GlossaryA click is counted when someone sees an ad (impression) and then clicks on the ad to visit the advertiser’s …
GlossaryGeo-fencing is a feature that uses the GPS (global positioning system) or RFID (radio frequency identification) to define geographical boundaries. …
GlossaryImpressions are the number of times an ad is served on a search result page.
GlossaryQuality Score is Google & Bing’s method of rating the quality and relevance of keywords and PPC ads. This 1-10 …
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Will Duderstadt, VP of Digital Marketing, M/I Homes
Ad Rank is the value that determines where an ad’s will show (or not) on the search engine results page …
GlossaryBing Ads is Microsoft’s PPC service that operates similarly to Google AdWords and serves ads on the Bing Network which …
GlossaryJust like paid search ads vs. organic search results, paid social ads are a way to promote your message and …
GlossaryAdWords is Google’s PPC ad service that allows advertisers to run text, video, image or email campaigns on their search …
GlossaryPaid search or PPC advertising marketing are digital ad campaigns that show ads on a search engine or a partner …
GlossarySearch engine marketing is a form of Internet marketing that centers on promoting an organization’s product/services on search engine results …
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