I recognize the ever growing popularity of the Online Sales Counselor role. I first saw it nearly ten years ago, …
For Salespeople Strategy User Experience
If you’re not familiar with Yelp, you will be soon. Yelp is an online directory of consumer reviews. It’s most …
Mobile
Google’s released some more studies about consumers and mobile behavior. While some of the study’s results are not-so-groundbreaking, there are …
Mobile mobile websites
We’ve been a big proponent of mobile websites for home builders for many years. And some of our recent reports …
Google Mobile mobile for homebuilders
By now most of us know what “social media” is. We’ve created Facebook accounts, learned to Tweet, and started sharing …
facebook for homebuilders Social Media
Sometimes, the biggest challenge of follow-up is standing out. How does your phone call, your email, or your thank you …
For Salespeople
Bill Bergeman, Senior Digital Strategist, Taylor Morrison
Every home builder has run into some resistance when opening a new community. There is always a level of community …
Marketing
We have a passion for the sales and marketing process. We have a passion for technology. And, like chocolate and …
For SalespeopleWhat is Search Engine Optimization (SEO)? Search engine optimization, often referred to as SEO, is the practice of improving your …
GlossaryWhat is Pages-per-Visit (PPV)? Pages-per-visit, sometimes abbreviated PPV, is the average number of individual pages a visitor to your website. …
GlossaryWhat is a Landing Page? A landing page is an “entry point” for a visitor to your website; the page …
GlossaryWhat is a Bounce Rate? Bounce Rate is the percentage of visits to your website that end with only 1 …
Glossary
