Photo Credit: Michael Stout Over the years I’ve written down a number of opinions about the mobile Internet and home …
Mobile mobile internet mobile marketingThe mobile Internet is still a young frontier for builders. While directories and large brokerages have invested in mobile apps …
Mobile mobile websitesIt’s no secret the impact that Facebook is having on consumer behavior. In fact, in recent months, Facebook has risen …
Announcements Facebook Social Media
The first goal of any marketing effort is to gain someone’s attention. We can argue about whether or not this …
Branding Strategy (UX) Website ExperienceI’m not normally one for drama, but I’m not sure the message is really reaching the industry. In the past …
Mobile mobile internet mobile marketing
Identical Generally speaking, most builders, salespeople, and real estate brokers I speak with agree that the last thing the Internet …
Content Marketing For Salespeople User Experience
Will Duderstadt, VP of Digital Marketing, M/I Homes
The huge number of online marketing options available creates a virtual cosmos of possible entry points. Builders are bombarded with …
social media Strategy
“More home shoppers start their search online than ever before.” “Over 90% of buyers use the Internet.” This is not …
Strategy User Experience
I am regularly amazed at how difficult some companies make it to business with them, or simply get a taste …
Leadership Strategy User Experience
Testimonials rely on the concept of “social proof”; the idea that we look to others to help determine how we …
Social Media (UX) Website ExperienceOn March 9th, I had the pleasure of speaking to over 200 new home sales and real estate professionals at …
Presentations Social Media
I do not become your fan by clicking a button. The click merely affirms the work you’ve already done. If …
Customer Experience customer service email
