Search network text ads on the Search Network show above and below Google search results on PCs, tablets and mobile …
GlossaryAverage position is a performance statistic that gives an advertiser an idea of where an ad typically shows in the …
GlossaryAccording to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, …
GlossaryCTR is a useful performance metric that tells an advertiser how often people who see an ad actually click on …
GlossaryA click is counted when someone sees an ad (impression) and then clicks on the ad to visit the advertiser’s …
GlossaryGeo-fencing is a feature that uses the GPS (global positioning system) or RFID (radio frequency identification) to define geographical boundaries. …
Glossary
Kevin Oakley, Managing Partner, Do You Convert
Impressions are the number of times an ad is served on a search result page.
GlossaryQuality Score is Google & Bing’s method of rating the quality and relevance of keywords and PPC ads. This 1-10 …
GlossaryAd Rank is the value that determines where an ad’s will show (or not) on the search engine results page …
GlossaryBing Ads is Microsoft’s PPC service that operates similarly to Google AdWords and serves ads on the Bing Network which …
GlossaryJust like paid search ads vs. organic search results, paid social ads are a way to promote your message and …
GlossaryAdWords is Google’s PPC ad service that allows advertisers to run text, video, image or email campaigns on their search …
Glossary
