A couple weeks ago, I was able to attend TEDx Mid-Atlantic. For those of you not familiar with TED events, …
Conferences
Twitter is, by far, the most difficult social tool to explain. It’s not just difficult for builders to see the …
homebuilder marketing social media Social MediaI’ve started to get a bit numb to the huge number of stats regularly thrown about regarding the use of …
facebook social media Social Media
Until recently, I had not been a part of a salesperson job interview for some time. I always enjoyed interviewing …
For Salespeople
While I’m far from a major real estate investor, with a partner I own a vacation rental property that is …
customer service social media Social Media
I’ve used this video in more than one presentation, as I find it to be a great reminder of how …
Strategy
Will Duderstadt, VP of Digital Marketing, M/I Homes
Ever read a blog post or article only to be left unclear about the message at the end? I follow …
blogging Social MediaIf we agree that happy customers are a necessity for long-term business success, shouldn’t long term planning be based around …
User Experience
A few weeks ago I got seriously excited when I saw the future of hyper-local real estate search offered by …
Mobile mobile marketing truliaIf you’ve toyed with the concept of a mobile campaign or a mobile website, but were turned off by the …
MobileI expect you would agree that the sales process is different for customers already familiar with your brand, than it …
experience design user experience (UX) Website ExperienceA very common objection I hear when discussing social media for business – “What if a crazy customer gets on …
Social Media
