What is “Time-On-Site”? Time-on-site is a measure of how long a user satys on your website, typically in a measure …
GlossaryEvery six months the Builder Web Apps crew taps into Google Analytics in a BIG way. We collect thousands of …
Google Industry Reports MobileIt’s no secret we’re supporters of social media for home builders. One of social media’s rarely tapped strengths is its …
Facebook Social MediaConsider the the roots of the phrase “social media.” “Media” refers to a written, visual, or audible element. “Social” refers …
For Salespeople Social Media
Give more than you receive. If someone spent the time to complete that contact form or your website, spend more …
Email Marketing For Salespeople User ExperienceIf you’re not familiar with the concept of visual search, its the process of searching from information using a picture. …
Mobile
Mike Lyon, President, Do You Convert
In early January, Jeff Shore and I began an ambitious project to survey nearly 300 new home sales and marketing …
Industry Reports Mobile Presentations
Packaged offerings benefit the buyer. Canned offerings benefit the seller. When an offering is packaged, it’s done so with the …
For Salespeople Strategy User Experience
I’ve spent the last 4 months solid working without a break or a breath. We’ve been launching some great new …
Presentations
In case you missed it, I had the opportunity to guest post for Jeff Shore’s newsletter a couple weeks ago. …
Email Marketing For Salespeople
Consider the phrase, “social media.” The “media” part refers to the content, the social content – the conversation. Sales is …
For Salespeople Social MediaHere are five of my favorite uses of video for Real Estate and new home marketing. They’re not all my …
Social Media
