Every home builder has run into some resistance when opening a new community. There is always a level of community …
Marketing
We have a passion for the sales and marketing process. We have a passion for technology. And, like chocolate and …
For SalespeopleWhat is Search Engine Optimization (SEO)? Search engine optimization, often referred to as SEO, is the practice of improving your …
GlossaryWhat is Pages-per-Visit (PPV)? Pages-per-visit, sometimes abbreviated PPV, is the average number of individual pages a visitor to your website. …
GlossaryWhat is a Landing Page? A landing page is an “entry point” for a visitor to your website; the page …
GlossaryWhat is a Bounce Rate? Bounce Rate is the percentage of visits to your website that end with only 1 …
Glossary
Bill Bergeman, Senior Digital Strategist, Taylor Morrison
What is a Visit? A visit is an instance of someone’s experience on your website. The term is used to …
Glossary
What is a SERP? An SERP is an acronym for Search Engine Results Page. SERP is the term used to …
GlossaryWhat is “Time-On-Site”? Time-on-site is a measure of how long a user satys on your website, typically in a measure …
GlossaryEvery six months the Builder Web Apps crew taps into Google Analytics in a BIG way. We collect thousands of …
Google Industry Reports MobileIt’s no secret we’re supporters of social media for home builders. One of social media’s rarely tapped strengths is its …
Facebook Social MediaConsider the the roots of the phrase “social media.” “Media” refers to a written, visual, or audible element. “Social” refers …
For Salespeople Social Media
