Good news! Builder WebPress servers are getting an upgrade. This means an faster page load times and an even better user experience for your website visitors. This upgrade will be taking place this evening between the times of 7-10pm EST and may have a minor impact on your website’s availability. Never fear. This scheduled downtime […]
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Even if builders are not saying it, they’re marketing like the home buying market has improved. With the exception of a small dip for Email Marketing in the Pulse 2013 data, each category of online marketing we asked about is getting more attention from builders each year. Because the Pulse Survey looks at primarily online initiatives, […]
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Builders responded to consumers demand for mobile usage in BIG way in 2013, with 86% now reporting having a mobile friendly website, up from 53% just a year ago. Like we stated in the Sales & Marketing Pulse 2013, not having a mobile website now puts you in the minority, and provides a uniquely poor […]
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We’ve already established in our post from yesterday afternoon that social media is easy to start, but hard to maintain, and even harder to maintain well. It seems as though, by analyzing our Pulse results, that more builders are leveraging outside help to manage, or at least supplement the management, of their social media efforts. […]
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Whether you’re driving traffic to your website through online channels such as directories and paid search, or your simply putting your URL on signage and marketing materials, then you know that the fruit of your efforts comes in the form of an online lead. As more and more online leads start to trickle into your inbox, hiring […]
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Its not news that home builders have embraced social media. However, we were shocked to learn that in the last 3 Pulse surveys, not one social media service included in our survey was used less than it was the year prior. This indicates that most of you that launched a Facebook page or a Twitter […]
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One of the many wonderful things about online marketing is measurability. While not everything that can be measured matters, few things matter more than where the leads that come into your website originate; specifically the prospects that turn into a sale. Google Analytics has a lot of fancy tricks and you can almost boil web visitors […]
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