By now most of us know what “social media” is. We’ve created Facebook accounts, learned to Tweet, and started sharing …
facebook for homebuilders Social Media
Sometimes, the biggest challenge of follow-up is standing out. How does your phone call, your email, or your thank you …
For Salespeople
Every home builder has run into some resistance when opening a new community. There is always a level of community …
Marketing
We have a passion for the sales and marketing process. We have a passion for technology. And, like chocolate and …
For SalespeopleWhat is Search Engine Optimization (SEO)? Search engine optimization, often referred to as SEO, is the practice of improving your …
GlossaryWhat is Pages-per-Visit (PPV)? Pages-per-visit, sometimes abbreviated PPV, is the average number of individual pages a visitor to your website. …
Glossary
Bill Bergeman, Senior Digital Strategist, Taylor Morrison
What is a Landing Page? A landing page is an “entry point” for a visitor to your website; the page …
GlossaryWhat is a Bounce Rate? Bounce Rate is the percentage of visits to your website that end with only 1 …
GlossaryWhat is a Visit? A visit is an instance of someone’s experience on your website. The term is used to …
Glossary
What is a SERP? An SERP is an acronym for Search Engine Results Page. SERP is the term used to …
GlossaryWhat is “Time-On-Site”? Time-on-site is a measure of how long a user satys on your website, typically in a measure …
Glossary
