Have you ever been asked “Who is your ideal customer?” Whether you are a B2B or a B2C business, we all have a defined target audience that we market to and who buys from us. There are obviously certain criteria that help this audience make decisions, like budget, size, timeline. But often decisions are fueled […]
Read More »
So far, into my second month at ONeil Interactive, I’ve had daily virtual team meetings, participated in our weekly team-building “nom-nom” sessions, attended a virtual event with some of my co-workers, engaged with our awesome builder clients, and now I can add FIRST Homefiniti and Beyond session to my list. It most definitely won’t be […]
Read More »
Homefiniti has a lot of features that make it uniquely awesome for home builders as a web platform but I bet you didn’t know about all of the ones we cover on episode 5 of season two of Homefiniti and Beyond. Jenna joined me to go over some new features, some older features and some […]
Read More »
There is a lot to cover when it comes to data privacy. The Facebook/Apple battle has gotten a lot of press recently, but what’s happening isn’t exactly new. It all started when we found out about all the data Cambridge Analytica took from Facebook. Turns out, you leave quite the trail of data and personally […]
Read More »
For our final Homefiniti and Beyond of 2020 we took a look at our namesake product, Homefiniti. Peter van der Does and Dennis ONeil joined me to review what changes we made to Homefiniti in 2020 and what plans we have in store for it in 2021. 2020 certainly brought us some curveballs that sped […]
Read More »
If you’re not familiar with The Nationals, it’s often considered the Academy Awards of new home sales and marketing. Organized every year by the National Sales & Marketing Council of NAHB, The Nationals draws nearly 1,000 entries from all over the U.S., Canada, and beyond in categories such as Best Salesperson, Best Logo, and our […]
Read More »
As we near the end of 2020 and start thinking about what 2021 has in store for us we thought it would be a good idea to go over websites, budgets for 2021 and the KPI’s you should be thinking about when you analyze your site. Your website is such an important tool in your […]
Read More »
This topic goes by many names – data feed, listing feed, BDX feed, XML feed, and simply XML or feed, among others. No matter how you refer to it (I’ll be using “XML Feed” for this article), it’s one of the most confusing, frustrating, and despised topics in our industry. Unfortunately, I cannot make the […]
Read More »
One-click video meetings and model home tours. We’re excited to share the details of a new Homefiniti feature designed to provide immediate support to the new normal of virtual and video selling. Available today, Homefiniti hosted builder websites can easily add and quickly manage virtual calling buttons for their online and onsite sales teams. We’ve […]
Read More »
Last week Megan and I hosted the first edition of our new series of Facebook Live’s discussing the state of builder web traffic during Covid-19. Thankfully, most of our clients are located in states in which building is considered an essential business, as it should be. On March 12, most of the country began efforts […]
Read More »
Accurate business metrics have never been more important. In the last couple weeks there have been many conversations and opinions about what is actually happening in the housing market. Is traffic up or down? Are leads up or down? Are form completions of the generic variety, or are prospects actually inquiring about your communities and […]
Read More »
We love making Homefiniti better and it shows. We made hundreds of Homefiniti improvements and optimizations last year, but instead sharing every nerdy detail, we’ve collected just a few of our favorites. January Custom Page Templates New ability to specify a custom layout when adding Pages. This feature allows for better functionality of specially designed […]
Read More »
You’ve probably heard us say “a website is never finished,” as we believe we can always find ways to improve. And that goes extra for Homefiniti. We’re constantly updating and improving Homefiniti to be the marketing operating system of home builders. From a whole host of enhancements, improvements, and new features, we’ve rounded up the […]
Read More »
As the number and scale of home builders enjoying the power of Homefiniti grows exponentially, we’re fortunate to be challenged with the never-ending improvement of the platform. In 2018 we released over 100 new features and enhancements to make Homefiniti more powerful… so far. When sales and marketing teams are managing hundreds or thousands of listings […]
Read More »