If you know anything about me, and my past, you know that providing easy access to education and training has always been hugely important to me (and the companies I work for!) Prior to entering the world of homebuilding, I worked for a company that focused solely on adult workplace training, specifically from a technology […]
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“Ugh, we didn’t get an email out this week! (or this month!)” Does that sound familiar? I know it does for me. I get it. We all do. Sometimes, we simply have too much to do and the less critical items fall by the wayside. But here’s the thing: these little things add up, and […]
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I took a brief hiatus in April due to spring break and the April episode of Homefiniti & Beyond. I’m glad to be back though because I missed writing. It’s a gloomy Friday here and there’s lots of work to be done so I’m thankful for this distraction from the rain and the piles of […]
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Did you catch the encore performance of the 2022 Builders’ Show Program: Strategies & Success Secrets for Selling Homes Online? The webinar was held on March 24th and the following provides access to the recording: The webinar’s panel was comprised of industry experts in digital marketing and web design. Facilitated by Kevin Weitzel of […]
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Oh how Ioath April Fool’s. I find it to a be supremely irritating tradition. Therefore, you shan’t find a joke or prank within these paragraphs. It’s cold here which is super lame because I am in desperate need for sunshine and warmth. It has yet to be confirmed but I have a sneaking suspicion that […]
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This week’s Edit will be short and sweet, just like my attention span of late. Two of this week’s articles were actually shared on LinkedIn by family members which is a weird coincidence. Without further ado I’m diving in! META Facebook Ads AKA Meta Ads are getting an automated upgrade. Much of this involves new […]
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Happy St. Patrick’s Day 🍀one day late! It’s my favorite fake holiday and I really brought my A game to it this year. I bought light up Shamrock glasses and a matching shamrock light necklace to wear to all my video calls yesterday. It was an extremely video call heavy day so it helped keep […]
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Last week there was no Edit because there wasn’t anything noteworthy to write about. This week is another story. As I have said before, often the themes in my work week are parroted in the week’s newsletter content. This is one of those weeks. First and Zero party data collection, email open rates, SEO, housing […]
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And we’re writing… (or so the little voice in my head says as I begin to formulate the content of this week’s Edit.) I have a system for this endeavor. File all unread newsletters during the week into a folder in my inbox Friday morning open and read each newsletter, clicking open any articles that […]
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A day or two or twenty late but not a dollar short. 2021 was a WILD ride for builders and the charts agree. It started with such huge promise in every conceivable way but as the year wore on not only were new home builders dealing with skyrocketing lumber costs, labor shortages and supply chain […]
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It would have been more convenient to attend the Builders’ Show online. No flights to catch, no mask-wearing, no outfits to pick out, no sore feet, not to mention a considerable dollar savings to your company or perhaps personally. So why did 55,000+ people attend in-person? My guess is for the same reason I attended […]
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And just like that…..January is over, IBS is around the corner and I’m feeling pretty pretty good about this year. Anyone else jumped on the SATC reboot bandwagon? I loved it! Between that and Emily in Paris my love of clothing and fashion was reinvigorated. There is already major outfit planning for IBS happening. I’m […]
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I feel like the last 3 weeks have been a never ending game of dodgeball and the ball is Covid. I spent 7 hours waiting to get my oldest tested on the eve of Christmas eve and even ran into a client at the doctors office. Smalltimore at it’s finest. She was negative. Just took […]
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To close out 2021 we decided to interview three members of team ONeil about their home buying experiences. The episode was prerecorded on Tuesday. From first time home buyer to experienced pro, the three team members represented a good cross section of today’s buyer. Rachel, Jenna, and Megan walked us through their recent new home […]
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Santa mug in hand, tree strung with lights, all gifts purchased, and several holiday gatherings in, I’m crushing December. Pay no mind to the child who’s been home sick with the flu every day this week or the fact that the aforementioned tree is only strung with lights, it’s decor remains in a box. Instead […]
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