Custom Affinity audiences allow advertisers to define who they want ads to reach based on a customer persona’s recent search …
GlossaryRemarketing is an effective way to reconnect with potential customers who have previously visited your website and are then served …
GlossaryAds on the GDN are shown as text, image or video placements across Google’s network of publisher websites. There are …
GlossarySearch network text ads on the Search Network show above and below Google search results on PCs, tablets and mobile …
GlossaryAverage position is a performance statistic that gives an advertiser an idea of where an ad typically shows in the …
GlossaryAccording to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, …
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Will Duderstadt, VP of Digital Marketing, M/I Homes
CTR is a useful performance metric that tells an advertiser how often people who see an ad actually click on …
GlossaryA click is counted when someone sees an ad (impression) and then clicks on the ad to visit the advertiser’s …
GlossaryGeo-fencing is a feature that uses the GPS (global positioning system) or RFID (radio frequency identification) to define geographical boundaries. …
GlossaryImpressions are the number of times an ad is served on a search result page.
GlossaryQuality Score is Google & Bing’s method of rating the quality and relevance of keywords and PPC ads. This 1-10 …
GlossaryAd Rank is the value that determines where an ad’s will show (or not) on the search engine results page …
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