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Monthly Archives: February 2020

Fourth Quarter 2019 Digital Marketing Benchmarks for Home Builders

February 28, 2020 | Molly White

The strategies behind Home builder marketing efforts on Facebook and Google continue to shift as both companies continue to increase the power of their AI. In January, Facebook released a way for users to see what information it tracks and gathers from people when they’re not on Facebook. You can check out your own data […]

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My First Time (and Education Session!) at the Builders’ Show

February 20, 2020 | Jenna Schwartz

Last month, I was thrilled to be making my first trip to the International Builders’ Show. (Also a bit nervous, terrified and anxious.) While there, I was also going to be part of my first-ever Education Session at IBS. (Hence: nervous, terrified and anxious.) Usually part of the “hold down the fort” crew back in […]

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Why Your Brand Term Shouldn’t Be Your Paid Search Strategy

February 20, 2020 | Stacey Titemore

We like to consider paid search efforts to be the “sprint” of marketing efforts in comparison with other digital marketing avenues (SEO would be considered a “marathon”). A paid search account and campaigns can be set up for most businesses fairly quickly and basically guarantees that the business website can appear in the search results […]

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Google Includes Photos in Search Results for New Homes

February 13, 2020 | Stacey Titemore

It’s no secret that Google is constantly making changes to the search algorithm and the way they display search results. We noticed this past week a new “Search by Photos” option appeared for certain queries. This is a game changer for new home builders who want a chance to be able to visually showcase their […]

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Meet Jennifer – Our New Office Manager

February 4, 2020 | Megan English

We’re excited to introduce you to Jennifer Fisher! As our Office Manager, Jennifer keeps us on track with all of our office needs. Describe what you do at ONeil Interactive in one or two sentences. As the Office Manager, I’m in charge of HR and client bookkeeping duties as well as general office management (which often […]

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