M/I Homes

Turning Social Behavior into Fresh Leads

(New vs Resale Quiz Microsite)

The digital leadership at M/I Homes is forever on the lookout for new and productive marketing opportunities, and they brought a new challenge to ONeil Interactive -- How can we leverage the virality and popularity of Buzzfeed-esque quizzes to generate home shopping leads?

Homes.com, purveyor of the newest domain name option for real estate companies; dot-homes (as in http://NewsVsResale.homes), was looking for creative web projects to show off these new domain names to the world.

A long time proponent of "going where your customers are," ONeil Interactive saw nothing but upside to capitalizing on the quiz-taking trend with a cool new domain name to build a lead-generating machine.

Read the Case Study to learn how this quiz generatd new leads for a small fraction the cost of traditional methods.

New vs Resale Quiz Microsite Website Design
New vs Resale Quiz Microsite Website Design
New vs Resale Quiz Microsite Website Design
New vs Resale Quiz Microsite Website Design
New vs Resale Quiz Microsite Website Design

ONeil was a logical partner on this project, as their team is a perfect mix of creative and analytical. I knew they would develop an engaging experience that supported our core Lead Generation strategy.

Will Duderstadt
Marketing Manager - Web Platforms, M/I Homes