One of the many reasons we love the web as a marketing vehicle is the loads of data it provides us. It’s easy to be overwhelmed by the depth of reports available in Google Analytics alone. Our client engagements include comprehensive reporting of key web metrics, but also deep dives into areas in need of attention or worthy of a highlight.
Our typical review will include website traffic statistics, email marketing volume, open rates, and click rates, social media stats such as like and follower count, and organic search rankings, too, among a multitude of others. It’s easy for you to drown in details. You’ve got a business to run. We’ll provide the executive summary and let you know what’s working, what’s not, and what you should do next.