Marketing Pulse

The Marketing Pulse, Stand Out, and IBS 2015

| Dennis O'Neil

It has been a busy 2015, and we’re just getting started. January included both the release of insights from ONeil Interactive’s 4th annual Pulse report and my Stand Out! presentation with Dawn Sadler at the International Builders’ Show. If you were not able to make it to our Sales Central presentation, you can download the […]

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Social media hits its stride.

| Beverly Bankert

If you have been following the annual Marketing Pulse over the past few years, you know we like to keep a close eye on the influence and effectiveness of social media campaigns. As a digital marketing agency specializing in the builder industry, it’s quite exciting to watch the community not only embrace Facebook, Google+,  Twitter, […]

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Facebook is Your Bridge to Mobile Users

| Adam Van Bavel

Half of home shoppers are using mobile devices, but how do you make sure they find you on the small screen? Many people still feel like social media – Facebook included – isn’t necessary for marketing success. While that question can be debated, it doesn’t hurt to be found online outside of your website. Facebook […]

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To OSC, or not to OSC.

| Beverly Bankert

Two years ago in this very blog, we referred to the Online Sales Counselor role as a “short-term solution…and a dependency drug we’re dealing to our sales teams.” It was one of ONeil Interactive’s most discussed (and hotly debated) posts to date, but were these remarks off base? The jury is still out, but it […]

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Google, Mobile, and World Domination

| Adam Van Bavel

How are people going to find your website? You might have your own ideas, but the data says if you’re looking to be found online…it’s likely going to happen via Google. Don’t believe us? Put your seat belt on! Traffic coming from Google to builder websites jumped from 52% in 2013 up to 62% in […]

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Did You Miss the Facebook Webinar?

| Dennis O'Neil

If you missed Dennis’s webinar in December, then we have some good news. “Facebook Fact & Fiction. Real Numbers. Real Engagement. More Sales” is now available on YouTube in its entirety, and you can watch in just 34 minutes. If you don’t see the video below, click here to watch it now. You can download […]

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Take the Marketing Pulse Survey Today

| Dennis O'Neil

The end of the year brings an extra kind of excitement for us data nerds. We’re reflecting on this year’s accomplishments and focused on next year’s goals, but we’re also excited about the hunt for hard numbers; the numbers that tell the story of marketing successes and failures in 2014, and point the way to […]

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Builders Adopt the Mobile Web in a BIG Way

| Megan English

Builders responded to consumers demand for mobile usage in BIG way in 2013, with 86% now reporting having a mobile friendly website, up from 53% just a year ago. Like we stated in the Sales & Marketing Pulse 2013, not having a mobile website now puts you in the minority, and provides a uniquely poor […]

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We’ve already established in our post from yesterday afternoon that social media is easy to start, but hard to maintain, and even harder to maintain well. It seems as though, by analyzing our Pulse results, that more builders are leveraging outside help to manage, or at least supplement the management, of their social media efforts. […]

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Whether you’re driving traffic to your website through online channels such as directories and paid search, or your simply putting your URL on signage and marketing materials, then you know that the fruit of your efforts comes in the form of an online lead. As more and more online leads start to trickle into your inbox, hiring […]

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Social Media Goes Up. And Stays Up.

| Megan English

Its not news that home builders have embraced social media. However, we were shocked to learn that in the last 3 Pulse surveys, not one social media service included in our survey was used less than it was the year prior. This indicates that most of you that launched a Facebook page or a Twitter […]

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One of the many wonderful things about online marketing is measurability. While not everything that can be measured matters, few things matter more than where the leads that come into your website originate; specifically the prospects that turn into a sale. Google Analytics has a lot of fancy tricks and you can almost boil web visitors […]

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We’re Getting Excited…

| Megan English

The International Builders’ Show is less than 2 weeks away and we’re busy connecting the dots from the Marketing Pulse 2014 survey results. We had an amazing turnout of builders, marketing folks, and other industry professionals willing to share their online experiences from 2013 and provide some marketing projections for this upcoming year. If you’re […]

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Take the Marketing Pulse Survey Today

| Megan English

There are two words in the world of online marketing that can make digital strategists alike beam with exaltation. Those words? Measurable data. Online initiatives often provide an insight to performance and consumer behavior not available with traditional marketing channels. Thanks to such tools as Google Analytics, we can track web traffic and conversions with […]

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