Home Builders

The Greek philosopher Heraclitus famously stated that “change is the only constant in life.” I like to think marketing conferences have their own set of constants: the predication of impending change, great food with fantastically smart people, and countless fallacies. We all know disruption is happening. And I love sharing breakfast with brilliant friends. It’s […]

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With the average mobile smartphone, a new home sales team has the capability to create compelling and engaging content for their home builders social media feeds! As gorgeous as those high resolution photos of your model homes are, a home builder’s Facebook, Instagram, and Twitter feed should consist of much more than stunning photography paired […]

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The Think with Google newsletter is one of our favorite ways to uncover the latest marketing research and digital trends. A couple weeks back Google began dripping out emails via Think with Google to describe the typical customer journey and visually articulate how users utilize search in their decision-making process. So what’s Google’s take on […]

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It’s with great pride and pleasure that I share ONeil Interactive’s newest accreditation. One of only 8 companies in the United States, ONeil Interactive is an official Facebook Marketing Consultant, part of the Facebook Marketing Partners program. We’ve been singing the praises of Facebook marketing for the home building industry since the early days. Over time, […]

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Why is your Google Map Broken?

| Dennis O'Neil

Have you noticed an epidemic of broken interactive maps on websites that used to work just fine? You may have been greeted with an image like the one below instead of the interactivity you were expecting. Website owners and developers have enjoyed the power and freedom of Google Maps for many years, but for some […]

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Goodbye Google AdWords…Hello Google Ads!

| Beverly Bankert

Goodbye Google AdWords…Hello Google Ads! Last month, Google announced a major rebranding effort that is scheduled to roll out today. Moving forward the global online advertising product known as AdWords will sunset and become Google Ads. Google launched the AdWords platform on October 23, 2000 with just 350 initial advertisers who were interested in seeing […]

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PCBC 2018, Here We Come!

| Megan English

Planning the agenda for this year’s Pacific Coast Builder’s Conference has us super excited about our trip to San Francisco! PCBC 2018 will undoubtedly be a whirlwind few days as we immerse ourselves in stimulating conversation, inspiring education sessions and some of the building industry’s most forward-thinking products and technologies. Here are just a few […]

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It’s that time of year! Love it (probably not) or hate it (more likely), you have to spend the bulk of Q4 putting some thought into next year’s budget. To help, we’ve compiled a list of things to keep in mind as you spread out your 2018 marketing dollars. Digital Still Gets the Lion’s Share […]

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Over the years, we’ve had the pleasure of working with the Shore Consulting team on a number of projects. This year we continued that relationship by sponsoring the annual Sales Leadership Summit. We were excited to spend a couple days with the leading thinkers and doers in new home sales and marketing. The company and […]

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The Marketing Pulse, Stand Out, and IBS 2015

| Dennis O'Neil

It has been a busy 2015, and we’re just getting started. January included both the release of insights from ONeil Interactive’s 4th annual Pulse report and my Stand Out! presentation with Dawn Sadler at the International Builders’ Show. If you were not able to make it to our Sales Central presentation, you can download the […]

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Social media hits its stride.

| Beverly Bankert

If you have been following the annual Marketing Pulse over the past few years, you know we like to keep a close eye on the influence and effectiveness of social media campaigns. As a digital marketing agency specializing in the builder industry, it’s quite exciting to watch the community not only embrace Facebook, Google+,  Twitter, […]

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Mobile vs. Desktop. Who’s on the Ropes?

| Dennis O'Neil

In this final installment of the mid-year 2014 Builder Web Stats report, we dive into the trends of mobile device usage and traffic. Mobile device traffic has been on the rise since we’ve been measuring it, but has more recently hit some major milestones. Watch the video now for a can’t miss perspective on how […]

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Where Social Media wins and Twitter Fails

| Dennis O'Neil

For many many years now, marketers have been beating the social media drum. With hesitation, many home builders have adopted some level of social media in their overall strategy. Even today, and rightfully so, we’re so often asked about the ROI of social media. Does it work? Does it help? What networks do we have […]

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Do you need more traffic? Or the right traffic?

| Dennis O'Neil

All marketing budgets have their limits. I wish we could do it all. There are so many amazing opportunities in digital marketing, deciding where best to utilize those limited resources is not an easy decision. The best answers can only be given based on a personalized review of circumstances and goals, but the question is so […]

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Is a Bounce Good or Bad?

| Dennis O'Neil

We’re now in our 4th year of Builder Web Stats reporting, and this may be the last time we include a global bounce rate statistic. After logging more than 10,000,000 page views, the ability to learn something valuable from this number alone may not be possible. “How does our bounce rate compare with other builders?” […]

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