Do you need more traffic? Or the right traffic?

| Dennis O'Neil

All marketing budgets have their limits. I wish we could do it all. There are so many amazing opportunities in digital marketing, deciding where best to utilize those limited resources is not an easy decision. The best answers can only be given based on a personalized review of circumstances and goals, but the question is so […]

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Is a Bounce Good or Bad?

| Dennis O'Neil

We’re now in our 4th year of Builder Web Stats reporting, and this may be the last time we include a global bounce rate statistic. After logging more than 10,000,000 page views, the ability to learn something valuable from this number alone may not be possible. “How does our bounce rate compare with other builders?” […]

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Sales & Marketing Ideas Magazine Jul/Aug 2013

| Dennis O'Neil

If you haven’t yet seen the latest issue of Sales & Marketing Ideas Magazine, I invite you to check it out here. It was a special honor to contribute again to this issue of the magazine. As part of a panel of Internet marketing leaders in our industry, I participated in a Q&A session lead […]

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A Glimpse into the (not so distant) Future? [UPDATED]

| Dennis O'Neil

A few week ago Jeremiah Owyang (@jowyang) tweeted a photo from inside the Hyatt Hotel in Santa Clara, CA. The photo, as you can see below shows how the hotel manager rolls around the hotel while remaining stationary. As you can see, this rolling stand with an iPad mounted on top allows the hotel manager […]

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The Sales & Marketing Pulse Webcast – This Thursday

| Dennis O'Neil

At the 2013 International Builders’ Show in Las Vegas, I had the pleasure of presenting the results of our annual Sales & Marketing Pulse report with our partners, Shore Consulting. Jeff Shore and I presented the results to the crowd in Sales Central with standing room only. If you missed us at IBS, you’ve got […]

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Every Sales Counselor is an Online Sales Counselor: Part Two

| Dennis O'Neil

Part One of this series led to quite the discussion and debate. If you’ve not read that post, I recommend you start here first. In this part, I will continue to clarify and expand on my thoughts in hopes the discussion will continue. First, this discussion may be new, but I outlined the underlying issues […]

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Every Sales Counselor is an Online Sales Counselor: Part One

| Dennis O'Neil

I recognize the ever growing popularity of the Online Sales Counselor role. I first saw it nearly ten years ago, and it continues with a slow and steady climb. It has always been my feeling, albeit unpopular, that the Online Sales Counselor role is a short-term solution at best, and at worst, a dependency drug […]

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The Sales & Marketing Pulse 2012 Report and Video

| Dennis O'Neil

In early January, Jeff Shore and I began an ambitious project to survey nearly 300 new home sales and marketing leaders about what’s hot, what’s not, and what’s really happening in the marketplace. This in-depth survey asked leaders specific questions about topics including negotiating frequency, salesperson turnover, social media use, and online leads. Because of […]

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Sorting Out the Hype. Putting it into a Plan.

| Dennis O'Neil

The huge number of online marketing options available creates a virtual cosmos of possible entry points. Builders are bombarded with messages about everything they have to start doing “right now!” Get a new website. Invest in search engine optimization. Spend money with Google AdWords. Do lots of follow-up with email marketing. Everyone’s on facebook. You […]

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“90% of Home Shoppers, Blah, Blah, Blah…” Moving On.

| Dennis O'Neil

“More home shoppers start their search online than ever before.” “Over 90% of buyers use the Internet.” This is not news. This is not new information. The number of home shoppers who start their home search online has been above 80% for years. This is not news. Even early numbers in 2000 showed that 40% […]

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Effective Communication with Social Media

| Dennis O'Neil

On March 9th, I had the pleasure of speaking to over 200 new home sales and real estate professionals at SMC SalesCamp. My assigned topic was “Effective Communication with Social Media.” The videos below contain my full presentation. In this presentation, I was able to introduce the concept of Lead Curation – Creating an environment conducive to […]

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Are you Sharing Enough? Presentations, Video, Content, etc

| Dennis O'Neil

Upon reviewing 2009, and planning for 2010, I realized I want to be sharing more content than I have in the past. I rarely get the opportunity to write as much as I like (and that’s a goal, too), but mainly I thought about the volume of media I’ve produced over the last year – […]

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Its all the Newspapers’ Fault!

| Dennis O'Neil

I’ve used this video in more than one presentation, as I find it to be a great reminder of how far the Internet has come in a very short time. This video from 1981 shows some very early methods of transferring data, unbelievably, launched by the major newspapers! One wonders whether the papers would have […]

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