The Sales & Marketing Pulse 2012 Report and Video

In early January, Jeff Shore and I began an ambitious project to survey nearly 300 new home sales and marketing leaders about what’s hot, what’s not, and what’s really happening in the marketplace. This in-depth survey asked leaders specific questions about topics including negotiating frequency, salesperson turnover, social media use, and online leads. Because of […]

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Coming up for Air

I’ve spent the last 4 months solid working without a break or a breath. We’ve been launching some great new websites for builders, creating new features that no one’s ever seen, and we’re in the middle of a few additional projects that are really going to empower builders of all sizes to take control of […]

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Trying to Stand Out? Drop the Stock Photo Habit

The first goal of any marketing effort is to gain someone’s attention. We can argue about whether or not this means the goal is to interupt someone, but no matter the direction, the goal is always to do something unique enough to get noticed, and then be heard. Let me be clear – stock photography […]

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A Full Day of Brain-Food – TEDx Mid-Atlantic

A couple weeks ago, I was able to attend TEDx Mid-Atlantic. For those of you not familiar with TED events, the slogan for the ‘brand’ is “Ideas worth spreading.” In a nutshell, the event is a series of short lectures on various topics, by multiple speakers; all with the purpose of inspiring new ideas and […]

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Lessons from Mr. Miyagi

Ever read a blog post or article only to be left unclear about the message at the end? I follow a good number of company/corporate blogs; not because I love all of them, but because I like to see how businesses are using them, and look for what I think are successful implementations.  A consistent flaw […]

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Starting Fresh

I began to get the feeling that my online activities were getting a bit too fragmented. I’ve got wonderful new marketing partners over at Escapade ONeil Media Group, and I’m in great company over at New Home Know-how, but I felt I needed a home base – so here I am.

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