I took a brief hiatus in April due to spring break and the April episode of Homefiniti & Beyond. I’m glad to be back though because I missed writing. It’s a gloomy Friday here and there’s lots of work to be done so I’m thankful for this distraction from the rain and the piles of […]
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In this month’s Homefiniti & Beyond, Molly White, ONeil Interactive’s Digital Marketing Manager, delivered an encore presentation of her TechBytes program from the Builders’ Show. A great overview of the benefits of the tool. If you missed the live event, here’s the recording: Facebook Business Manager is a robust tool that makes it significantly easier […]
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This week’s Edit will be short and sweet, just like my attention span of late. Two of this week’s articles were actually shared on LinkedIn by family members which is a weird coincidence. Without further ado I’m diving in! META Facebook Ads AKA Meta Ads are getting an automated upgrade. Much of this involves new […]
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And we’re writing… (or so the little voice in my head says as I begin to formulate the content of this week’s Edit.) I have a system for this endeavor. File all unread newsletters during the week into a folder in my inbox Friday morning open and read each newsletter, clicking open any articles that […]
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A day or two or twenty late but not a dollar short. 2021 was a WILD ride for builders and the charts agree. It started with such huge promise in every conceivable way but as the year wore on not only were new home builders dealing with skyrocketing lumber costs, labor shortages and supply chain […]
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Round and round we go! The world seems to be spinning away at an incredible speed and we’re now just 2.5 weeks out from IBS! We’ve got 5 team members presenting and are excited for a host of other programs down there. The big bad Omicron variant seems to be slowing down and from all […]
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I feel like the last 3 weeks have been a never ending game of dodgeball and the ball is Covid. I spent 7 hours waiting to get my oldest tested on the eve of Christmas eve and even ran into a client at the doctors office. Smalltimore at it’s finest. She was negative. Just took […]
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Santa mug in hand, tree strung with lights, all gifts purchased, and several holiday gatherings in, I’m crushing December. Pay no mind to the child who’s been home sick with the flu every day this week or the fact that the aforementioned tree is only strung with lights, it’s decor remains in a box. Instead […]
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It’s the most wonderful time of the year! Christmas is truly my favorite and we’re in the season. Since the vid stole Christmas last year, our calendar seems twice as full this year and it makes me so incredibly happy. I have a whole section of my wardrobe dedicated to Christmas clothes and this year […]
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It’s been a week y’all. I went into the week thinking, “oh this is gonna be an easy one; it’s the end of the month, client meetings are sparse, my to-do list seems manageable.” Boy was I wrong. Seemingly from the ether I had meetings and to-do’s up to my eyeballs and I wasn’t alone. […]
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As our premiere episode for Season 3 of Homefiniti and Beyond Megan joined me to discuss 3rd quarter 2021 digital marketing benchmarks for homebuilders and 2022 marketing budgets for homebuilders. Both hot topics after the doozy of a year that has been 2021. An explosive January led to a strange Spring in which we actually […]
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Tomorrow my youngest turns 13. To celebrate, we fulfilled her longtime dream of having a golden retriever puppy. I surprised her last Saturday by driving her 2.5 hours to the breeder so she could select her pup and bring her home. She named her Lexi Jo and I’ve spent every night since Saturday on puppy […]
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The tooth extraction did not go as planned. It involved one dentist, two oral surgeons, a Google My Business listing, and three appointments in as many days. I’ve never been so happy to bid a piece of me adieu. In the middle of all that Facebook and Instagram ceased to exist for 6 hours. Needless […]
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I’m writing this while drinking my coffee and wearing joggers and a sweatshirt, knowing that this evening we’re hosting a giant bonfire where I will provide to our guests one of my famous cheese boards, some yummy in the tummy gumbo served with a side of my homemade whole wheat sourdough (from a starter that […]
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Last week my husband and I went to Nashville for a quick 3 day getaway, thus no Edit was published. Having never been to Nashville, I wasn’t sure what to expect. My takeaways were that Nashvegas is an apt nickname, the people who live and work there possess more patience than I ever could for […]
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